Paragon Media One Blog » SEO

Let it be Known

admin — Tue, 14 Jul 2009 12:52:12 +0000

Did you know that potential customers are five times more likely to purchase your products and services after finding your site through a search engine rather than through online advertising? Or that search results get the highest conversion rates, turning visitors to your site into clients? Well, it’s true. It’s all true. And furthermore, search engine optimization will save you and your company time and money by utilizing free search engine services to promote your products and services. Sounds too good to be true, but we promise, it’s great, and true! Once we optimize your website it’s then submitted and will continue to be crawled and indexed by search engines and is maintained with minimal effort for you. The more popular your site, the higher your search engine rank will become!

SEO Means More Time for You

admin — Tue, 23 Jun 2009 17:02:52 +0000

Want to improve your competitive edge? Search engine optimization helps in that department too! Think about it. The search engine makes your site more likely to come up in its organic (free) results, once your site has been optimized. By increasing the likelihood of a customer finding you online means you are decreasing the likelihood of that customer finding your competitors. The faster and easier your website’s products and services can be found, the more likely you will keep your current customers and increase your current online market share. So, get your site optimized, let the search engines find it, let the customers search it, and let your competitors weep. It’s that easy. We recommend finding something to do in all your new found spare time, and with all the money you’ll save, maybe you can go on that vacation you’ve been wanting to go on after all.

S(e)O Effective

admin — Thu, 18 Jun 2009 16:35:53 +0000

If you’re still not convinced that your company needs SEO, read this blog and be convinced. Search engine optimization never sleeps. It will be in promotional effect 24 hours a day. What other marketing effort can you say that about? Your website WILL produce sales and revenue if you use SEO as a tool. The return on investment (ROI) is amongst the highest in SEO than it is in any other form of marketing. It truly is the most cost effective way to market your website, and with performance at such a low cost, the potential for your website is phenomenal. It will help your business in the short term, but more importantly, it is also a long-term solution. The results of a search engine optimization campaign last. Unlike distributing fliers, the effects of SEO will continue to find new customers for your company every day with no further work on your part. A properly optimized site will keep your site at or near the top of the search results for ages with minimal interference by you or your employees. And the usability for your site often increases, because the search engine sends the user directly to the page they are looking for. Also, SEO does not affect the look or feel of your website, so nothing changes but the effectiveness!

It Really Works!

admin — Wed, 17 Jun 2009 15:25:31 +0000

So, it’s time to get down and dirty and show you the facts. SEO is proven to be important to your company’s success. 85% of Internet users find websites through search engines. Makes sense, right? Not many people already know the website they’re looking for before they get online. 90% of users don’t go past the top 30 search engine results. They simply type something else in the search bar if they can’t find a relevant site. Again, makes sense. Have you ever looked at the pages upon pages of search results? Well, if you’ve ever been bored we know you have. After a while, the search engine picks up sites that aren’t even relevant to your search, but just have those words strewn about the site. Not where you want to be. 75% of Internet users have the intention of purchasing a product or service when using a search engine to find a site. So, you’ve already got people who want your product, you’ve got a search engine to promote it, all you need is a company to optimize the site, and you’re ready to roll!

Dollars and Sense

admin — Tue, 16 Jun 2009 11:00:21 +0000

Save, save, save! That may just sound like music to your ears with the economy’s current state. Well, our answer is SEO, SEO, SEO! You may be wondering how SEO can save your company money, and because we know where that money saved may be even more valuable, we’re here to help explain.

SEO is among the most cost effective ways of marketing. It helps with targeted traffic, the type of demographic you actually want to search your site, and will increase the number of visitors who are actively searching for your service or product. Ultimately, this means increased sales of the product.

Search engine optimization’s cost effectiveness is based on the fact that you are spending money one time, to have the site optimized, and then you’re finished. Unless you frequently have the site optimized because you’re adding new content, the search engine does the work for you. Where can you go wrong?

All About Search Engine Optimization

admin — Mon, 15 Jun 2009 21:49:23 +0000

Can’t figure out for the life of you why people aren’t going to your website when in your opinion, it’s the best darn website you’ve ever seen? It might be because of a few reasons. Either A, it’s not the best darn website anyone’s ever seen, or B, it’s not search engine optimized. For your sake, let’s go with option B. We could help you out with option A, but not in this blog post.

So, anyways, you’ve got this great website. You’ve got graphics, you’ve got copy, you’ve got pages away from the homepage, you know, the works. But what you’re still waiting on is traffic, lots of traffic. Unfortunately, you’re not the only person who is going through this sort of anguish. Sit down, dry your eyes, relax, and keep reading, because we can help. Search engine optimization is extremely important to the success of your website.

What is the first thing you do when you get online and you need to find a website? All aboard, you hop on a search engine to get you where you need to go. We know you can read your site, we know your best friend can read your site, but if a search engine can’t see your site, you’re, well, let’s just say you’re really not in a good position.

To make your website search engine friendly, you need to be sure that it’s optimized, that is, translated into search engine lingo. This is done by choosing keywords that the average user will enter when looking for content that will be on your site. So if you’re selling lemonade, don’t choose to optimize your site with such words as bicycle, or computers. Get it?

Now, that all sounds well and good, but you need more. At Paragon Media One, we’ve got people working day and night to make your site search engine friendly by doing things such as optimization of keywords, a process which tests different keywords and their effectiveness to bringing a search engine to your site. We also have a traffic analysis process, which views who goes to your website, how long they stay, and what pages they’re viewing. Creepy, but beneficial nonetheless. So if you’re sitting there, with your great website, and your best friend who’s able to read it, unless your best friends with a search engine, trust us, you’ll need our help.

Teach Your Company a New Language

admin — Fri, 12 Jun 2009 19:30:41 +0000

So you’re hearing a lot of talk from us about SEO. But we’re not the only ones speaking the language. Any web development company you go to that’s worth your time is going to stress to you how important it is to optimize your site. What we’d like to do, is go one step further, and explain to you why, and how it can save your company precious amounts of cash in this declining economy. First, let’s take a look at what search engine optimization (SEO) really means. It means, well, that we optimize, or prepare your site for the search engine to be able to read it. It’s like search engines speak Spanish, and you only speak English, so in order for the website to search engine relationship to work out, you’ll need a translator. That’s where we come in! We’ve got the technology to do this for you. We use a special software system that translates your website’s language into the search engine’s language. This helps when a potential client logs on to google, types in his or her need, and boom, your company’s name comes up in the organic results. You can imagine how this will ultimately save you money, you won’t be spending thousands upon thousands on other advertising when with SEO, the search engine virtually does everything for you. Search engine optimization makes your site easier to locate, improves your ranking, and increases traffic and your chances of making sales. What better way than to advertise to people who are already looking for your site?