The Bottom Line: What Works and What Doesn’t
Jul
08
2009
A lot of companies are trying to cut marketing efforts, in an attempt to save money. Let us be the first to tell you, you can’t cut your way to a profit. Cutting expenses in a bad economy makes about as much sense as taking an aspirin to cure cancer. It makes no sense at [...]
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Instant Gratification
Jun
30
2009
Right now, people want to save money, and they want to save it fast. To tailor your company to fit this immediate change of mindset, you need to showcase ways that you can directly help the client, right now. Explain to them how much money you can save them, today. No one cares about the [...]
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