Paragon Media One

As an employee for a company who’s very involved in marketing, and a mother, I came across a lot of forums complaining about how kids are being marketed to for certain sugary cereals, expensive toys, and elaborate games.  At first, I too thought, wow, who would even be marketing to kids?  They don’t even understand.  [...]

Starting a marketing campaign can be simple – if you’ve got a campaign set up before you jump into it.  One of the first things you need to do is decide whom you want business from.  Are you looking for smaller companies, larger companies, or are you going to be advertising on a more personal [...]

Thinking about marketing your site, but not quite sure how to go about it?  Today, we’re going to talk about the two major types of marketing. Social Media Marketing, which is an engagement with online communities to generate exposure, opportunity, and sales… and Traditional Marketing which deals with the regular promotion of the distribution of [...]

There are a lot of easy solutions for ensuring a customer-centric site.  No worries… we’ll help to provide some of those solutions right here. Once you’re ready to evaluate the company site, you can keep this checklist in mind.  First, make sure that while on your site, it’s very easy for the customer to get [...]

Evaluating your site regularly is one of the most important things you can do to maintain it. One of the things you need to ask yourself during the site evaluation is if the site is customer-centric. What does this mean? A customer-centric website is centered completely around the potential customer’s wants and [...]