Evaluating your site regularly is one of the most important things you can do to maintain it. One of the things you need to ask yourself during the site evaluation is if the site is customer-centric. What does this mean? A customer-centric website is centered completely around the potential customer’s wants and needs. This means the site needs to have a certain level of focus on customer benefits and overall experience while visiting the site. This can be obtained with different sales drivers such as customer loyalty programs, word-of-mouth advertising, and testimonials. After all, your sites visitors are potential clients, don’t you think they’re going to want to see some credentials before they sign the dotted line? Of course they are.