In the Public Eye
Having a great blog won’t just catch the attention of your customers. The media may notice too. And you won’t have to call them, they’ll call you. The idea is to post interesting news, so your blog will be of interest to other journalists in your field. Hey, if you’re established as a source of information on a subject, they might list you as an expert in a news story. Wouldn’t that be great? Good PR. Free advertising. And all thanks to your helpful, informative blog. So go ahead. Put your blog URL on your business card, your letterhead, and even your informational flyers. You never know who might be calling.