You’re the Expert
You’re sharing all of this helpful information, so you must be… the expert. That’s the assumption I make, because I’m coming to you for advice or information. And you are. So don’t write about things in which you aren’t all-knowing. You must know what you’re talking about, inside and out. And you want your readers to have that impression. There are a few ways to go about making a reader think of you when they need someone to turn to for advice and support. You can build trust by sharing your thoughts and aspirations through your writing. Be personal. Not unprofessional, but real enough not to be phony. A good way to do this is by using stories. Stories make for interesting reading. Tell your readers about previous business encounters. The way you’ve helped people. Problems you’ve solved. You know, keep it interesting. You gain free publicity as readers promote your blog. If you market your product through blog postings, increased site traffic means increased sales. Blog traffic can also be increased by joining affiliate programs and sites to get your blog listed under certain categories. And that’ll definitely make you look like an expert.