Brand Experience

Still bound and determined to gain new qualified buyers? You’re not alone. That’s why you need to be sure your game is as stepped up as it can be. Never fear, Paragon Media One is here with more solutions as always. We know we’ve already said not to waste your marketing efforts on building your brand, but there is some work you can do on your existing brand status that will help you to gain clients. It’s called brand experience. This means finding a way to improve the story of the brand, and how your brand is differentiated from other company’s brands during a time when not everyone is in a strong economical position. Right now, everyone is looking to save money. What you need to do, is come up with a warm and fuzzy story, appealing to new and existing clients, letting them know that you understand what’s going on around the world, and that you know how it’s affecting the economy. Let them know how much you care, and that to make an impact on helping the economy, you’re going to do whatever it is you can do to save your valued customer money. Think of your best rewards program, or your biggest discounted service, and use it here. Let your customers know that you’re doing your best to provide quality services to them at affordable prices, and let them know how understanding you are of the downfall of the economy. It will make them feel taken care of, it will make them feel like you are the one waiting by the stove making hot cocoa after a long day out in the cold, and we all know how great that feels. Right now, it’s all about gaining trust, and making your customers feel comfortable. So be sure to do just that, and you’ll be gaining clients in no time.

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About the Author

The Author: Lou Massari has been in the internet business for over 14 years and is CEO of Paragon Media One Inc. Paragon Media One is a full service digital agency offering website design & development, Search Engine Optimization (SEO), Social Media Marketing, Digital Brand Marketing, Content Marketing and much more. Lou's mission? To help business achieve success online by leveraging digital technology in the new media world.