Market Smart

With the economy not exactly flourishing right now, we can understand why you may feel like you’re running around like a chicken with your head cut off trying to keep your sales from plummeting.  Don’t worry, we’ve got some tips to help you keep your sales from going anywhere but up.  Instead of trying to create new solutions to fit the declining economy, you’re better off cutting programs that you offer that don’t bring in enough sales, that way you can focus your efforts on the services and programs that you know will work.  We suggest finding your top three of four services, and then market, market, market.  You don’t have to get rid of the rest, but let’s say your company offers 10 total services.  Scale the services from most moneymaking, to least moneymaking.  Get rid of the bottom three, and use the budget you were using on marketing for those services, and double the marketing for the top three services.  Make sense?  We hope.  By showcasing the services that you know work and work well, it’ll leave you with a more effective marketing budget, and with the ability to more strongly promote, leaving you with the best possible chance of a buyer.  Be sure to check back in next post to find out more about smart budgeting and saving money in the marketing department.

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3 thoughts on “Market Smart

  1. don smith

    It is interesting that budgeting your financials is easier than most think. I love coupons, but not showing them at the store.

  2. markez linda

    Very nice information. Thanks for this. You are a very good blogger. I look forward to reading more information from you.

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About the Author

The Author: Lou Massari has been in the internet business for over 14 years and is CEO of Paragon Media One Inc. Paragon Media One is a full service digital agency offering website design & development, Search Engine Optimization (SEO), Social Media Marketing, Digital Brand Marketing, Content Marketing and much more. Lou's mission? To help business achieve success online by leveraging digital technology in the new media world.