If you’re still not convinced that your company needs SEO, read this blog and be convinced. Search engine optimization never sleeps. It will be in promotional effect 24 hours a day. What other marketing effort can you say that about? Your website WILL produce sales and revenue if you use SEO as a tool. The return on investment (ROI) is amongst the highest in SEO than it is in any other form of marketing. It truly is the most cost effective way to market your website, and with performance at such a low cost, the potential for your website is phenomenal. It will help your business in the short term, but more importantly, it is also a long-term solution. The results of a search engine optimization campaign last. Unlike distributing fliers, the effects of SEO will continue to find new customers for your company every day with no further work on your part. A properly optimized site will keep your site at or near the top of the search results for ages with minimal interference by you or your employees. And the usability for your site often increases, because the search engine sends the user directly to the page they are looking for. Also, SEO does not affect the look or feel of your website, so nothing changes but the effectiveness!