All About Search Engine Optimization

Can’t figure out for the life of you why people aren’t going to your website when in your opinion, it’s the best darn website you’ve ever seen? It might be because of a few reasons.  Either A, it’s not the best darn website anyone’s ever seen, or B, it’s not search engine optimized.  For your sake, let’s go with option B. We could help you out with option A, but not in this blog post.

So, anyways, you’ve got this great website.  You’ve got graphics, you’ve got copy, you’ve got pages away from the homepage, you know, the works.  But what you’re still waiting on is traffic, lots of traffic. Unfortunately, you’re not the only person who is going through this sort of anguish.  Sit down, dry your eyes, relax, and keep reading, because we can help.  Search engine optimization is extremely important to the success of your website.

What is the first thing you do when you get online and you need to find a website?  All aboard, you hop on a search engine to get you where you need to go.  We know you can read your site, we know your best friend can read your site, but if a search engine can’t see your site, you’re, well, let’s just say you’re really not in a good position.

Not being found on Google? We can help

To make your website search engine friendly, you need to be sure that it’s optimized, that is, translated into search engine lingo. This is done by choosing keywords that the average user will enter when looking for content that will be on your site.  So if you’re selling lemonade, don’t choose to optimize your site with such words as bicycle, or computers. Get it?

Now, that all sounds well and good, but you need more. At Paragon Media One, we’ve got people working day and night to make your site search engine friendly by doing things such as optimization of keywords, a process which tests different keywords and their effectiveness to bringing a search engine to your site. We also have a traffic analysis process, which views who goes to your website, how long they stay, and what pages they’re viewing.  Creepy, but beneficial nonetheless.   So if you’re sitting there, with your great website, and your best friend who’s able to read it, unless your best friends with a search engine, trust us, you’ll need our help.

About the Author

The Author: Lou Massari has been in the internet business for over 14 years and is CEO of Paragon Media One Inc. Paragon Media One is a full service digital agency offering website design & development, Search Engine Optimization (SEO), Social Media Marketing, Digital Brand Marketing, Content Marketing and much more. Lou's mission? To help business achieve success online by leveraging digital technology in the new media world.